Managing multiple social media accounts without losing track
Two accounts is a habit. Twelve across five clients is an administrative problem, and the failure mode is specific: the right post going to the wrong account. Everything below exists to make that harder.
How it works
- 1
Connect every account once
Each connects through its own network's authorisation screen. Several accounts on the same network is normal — three Instagram accounts and two TikToks is a supported setup, not a workaround.
- 2
Save named groups
A group is a named selection — "Client A" meaning that LinkedIn plus that Instagram plus that Facebook Page. Choosing a group sets the whole selection at once, which is what stops a client's post going to your own account. Up to 20 groups.
- 3
Set a default per network
The account you post to most is pre-selected, so the common case takes no thought and the uncommon one takes one click.
- 4
Watch one calendar
Everything scheduled, across every account, in one month view.
What actually goes wrong
The wrong-account post
It happens to everyone once. Named groups are the fix — selecting "Client A" is one decision, and ticking six boxes is six chances to get it wrong.
Silent token expiry
Platform authorisations expire, and some networks do it quietly. A post that fails because a token lapsed shows its error rather than disappearing, but it is worth reconnecting anything that has been idle for months before a launch.
Channel limits
A connected account is a channel. The free tier allows 2, Creator 8 and Business 25 — worth checking against your actual count before a migration, not during it.
The networks this applies to
Questions
Can I connect more than one account on the same network?+
Yes. Multiple Instagram, TikTok, LinkedIn or X accounts on one login is a normal setup, bounded only by your plan's channel count.
Can other people access the accounts without my password?+
Connections are per login today — there is no team seat or shared workspace. If several people need to post for the same client, that is a real gap and agency-focused tools handle it better.
Related
Ready to start publishing?
Connect your accounts, upload a video, and publish. Takes less than a minute. Free to start — see plans.